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Without being dramatic and by putting the influence principles clearly and in a structured way in the book, the author successfully opens the mind to the subtelties of influence, recognizing it as.well as defending against it when it's used nefariously. There is some repeating information that I could go without, that's about the only negative thing.
I have read his previous book. Writer’s revised version packed with up to date information and warning sign for not to get conned by conned artist. Everybody should have a copy of this book. Say no to exploiters.
Reading this book will improve anyone's life. If you were to start reading somewhere this is the first book you need to READ and/or STUDY EASY READ, COMPREHENSIVE, MIND BLOWING Go for it! ( also recommend all of Coaldini's books, ALL I said, ALL) enjoy