Tastes awfully bitter and a little stale depending on brew method. I heard such high praise of this coffee and I've found it very difficult to brew a decent cup. If I use my hario with my usual grind size and pouring technique, an absolutely undrinkable bitter cup is produced. If I use the aeropress a better cup is produced but it's unremarkable and really flat. Disappointed and glad I didn't pay full price. The beans could be a little stale as there is no gas released when blooming. Will not buy this one again.