What's not to love? Fast absorbing, non-greasy, water-like serum with a mild orange scent. Option of pump or dropper included. The main results I have seen are smoothing of the skin and a more even texture. I have sensitive skin with a tendency to break out with certain products. Vitamin C serum used to be one of the products I couldn't use,this product has changed that for me ❤️Awesome customer service too!