Friends of mine have been raving about this coffee so I thought that I better get some.I have always worked hard and played hard so really appreciate a good strong brew. I am thrilled to know that it is rainforest alliance certified and ethically sourced as I like to support any company that is "doing the right thing" by helping to save our beautiful and very precious planet. I made an espresso coffee on my Atomic machine this morning and love the depth of flavour in this coffee. Thank you for creating this amazing product. Stay Strong and Rock on "Sons of Amazon"